Senior Manager, Customer Marketing
New
S
SecurityScorecardCybersecurity SaaS
Employees who live outside a 75-mile radius of both offices are eligible for fully remote work.Full-TimeManager
Salary$180,000 - $200,000 USD (base plus bonus)
Apply NowOpens the employer's application page
Job Details
- Experience
- 7+ years of marketing experience, with 3–5 years in customer marketing, lifecycle marketing, or customer success enablement.
- Required Skills
- Data AnalysisSalesforceCustomer Success
Requirements
- 7+ years of marketing experience.
- 3–5 years experience in customer marketing, lifecycle marketing, or customer success enablement.
- Strong preference for B2B SaaS experience; cybersecurity industry experience is a plus.
- Demonstrated success building signal- or trigger-based upsell campaigns.
- Proven experience managing programs independently and leading cross-functional initiatives.
- Strong portfolio of customer-driven content (case studies, videos).
- Experience managing review platforms or advocacy software.
- Deep knowledge of marketing automation (Marketo).
- Experience with CRM platforms, specifically Salesforce.
- Familiarity with customer success or PLG tooling (e.g., Gainsight, Pocus).
- Strong analytical skills to interpret data and measure ROI.
- Exceptional written and verbal communication skills for C-level interaction.
Responsibilities
- Map and optimize the post-purchase customer journey including onboarding, adoption, renewal, and expansion.
- Execute and scale the GRR campaign portfolio and webinar series.
- Partner with Sales and Customer Success to build signal-based upsell campaigns.
- Develop retention strategies for at-risk accounts using health and engagement signals.
- Manage and scale the customer reference engine and advocacy programs.
- Create customer-centric collateral, ROI artifacts, and sales enablement toolkits.
- Drive measurement and reporting on GRR, NRR, and campaign performance.
View Full Description & ApplyYou'll be redirected to the employer's site
