Account Based Marketing Manager - EMEA
New
M
MendixSoftware Marketing
EMEAFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- Project ManagementSalesforce
Requirements
- Demonstrated experience in B2B marketing, specifically in Account-Based Marketing, Field Marketing, or Demand Generation.
- Proven experience developing and driving marketing programs that align with regional business practices.
- Consistent track record of creating account engagement programs to advance enterprise opportunities.
- Experience partnering closely with Sales and Customer Success teams.
- Deep understanding of enterprise buying groups.
- Experience managing integrated marketing campaigns across digital, events, and outbound channels.
- Proficiency with marketing technologies including Demandbase, Qualified, Salesforce, and marketing automation platforms.
- Strong project management skills capable of handling stakeholders across multiple countries and time zones.
- Data-driven mindset with experience using insights to optimize campaign performance.
- Knowledge of regional regulatory considerations including GDPR and privacy requirements.
Responsibilities
- Execute global 1:1 and 1:few ABM strategies adapted for EMEA priorities and market dynamics.
- Develop innovative account engagement programs including workshops, direct mail, and executive events.
- Partner with Sales and BDR teams to align marketing programs with outbound sales motions.
- Localize global campaigns, messaging, and content while accounting for regional languages and buying behaviors.
- Coordinate multi-channel ABM programs across digital, paid media, and web personalization.
- Implement and manage ABM technologies such as Demandbase, Qualified, and Salesforce.
- Monitor and optimize program performance based on account engagement and pipeline data.
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