Outbound Lead Generation Specialist
P
PavagoB2B Lead Generation
Pakistan, U.S. Business HoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 1-2 years
- Required Skills
- SalesforceMicrosoft ExcelLead GenerationHubSpotGoogle SheetsCRM
Requirements
- 1-2 years experience in outbound lead generation, SDR, or email marketing.
- Hands-on experience with cold email platforms such as Apollo, Lemlist, Instantly, or Woodpecker.
- Strong copywriting skills for persuasive sales outreach and conversion.
- Proficiency in Excel or Google Sheets for data management.
- Experience managing email deliverability, domain warming, and sender reputation.
- Knowledge of compliance regulations including CAN-SPAM, GDPR, and CCPA.
- Experience with CRM platforms like Salesforce, HubSpot, or Zoho.
- Analytical ability to interpret performance metrics and optimize campaigns.
- Strong attention to detail for campaign documentation and record keeping.
- Technical familiarity with DNS records, SPF, DKIM, and DMARC (preferred).
Responsibilities
- Build targeted prospect lists using ZoomInfo, Apollo, and LinkedIn Sales Navigator.
- Research and segment contacts based on persona, industry, and ideal customer profiles.
- Write compelling email copy with personalized subject lines and value-driven messaging.
- Launch multi-step email sequences (4-8 touchpoints) optimized for conversion.
- Manage email deliverability, domain warming, and IP/sender reputation monitoring.
- Perform A/B testing on templates, send times, and CTAs to optimize performance.
- Track and analyze key metrics including open, click, and reply rates.
- Qualify incoming leads and document details within the CRM.
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