Senior Manager, Field Marketing
New
T
Tactile MedicalMedical Devices
This position is open to candidates residing anywhere in the United States and may be performed remotely.Full-TimeManager
Salary115,600 - 173,250 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- Project ManagementPeople ManagementSalesforce
Requirements
- Bachelor’s degree in Marketing, Business, or related field, or equivalent combination of education and experience.
- 8+ years of field, channel, trade, downstream, commercial marketing, sales enablement, or related customer-facing marketing experience.
- 3+ years of people management experience, including experience leading, coaching, or developing distributed or regional teams.
- Strong project management and prioritization skills with the ability to manage multiple regions, campaigns, and cross-functional priorities simultaneously.
- Experience using Salesforce, Salesforce Marketing Cloud or equivalent Marketing CRM, or related tools to inform targeting, field execution, and performance tracking.
- Ability to travel approximately 30% to support regional teams, customer engagement, and field events, including overnight travel.
- Valid driver’s license required.
Responsibilities
- Lead, coach, and develop the team of regional Field Marketing Managers, setting clear expectations for territory execution, field readiness, and adoption.
- Develop field marketing strategies that translate product and channel priorities into customer-facing programs, sales initiatives, and regional market development activities.
- Own the field marketing operating cadence, including planning cycles, campaign rollout timing, field readiness reviews, and team communication rhythms.
- Partner with Sales, Product Marketing, Market Access, and Marketing Communications to deliver integrated commercialization programs and localized field execution.
- Serve as a strategic marketing partner to Sales leadership by enabling execution through training, messaging, tools, customer insights, and commercialization support.
- Analyze market intelligence, customer insights, sales feedback, and performance data to identify opportunities and refine go-to-market priorities.
- Drive Voice of Customer and Voice of Sales efforts by gathering field intelligence, monitoring competitive activity, and translating insights into actionable recommendations.
- Build trusted relationships with customers, physicians, key opinion leaders, and sales teams through in-market engagement, clinical education, congresses, and industry events.
- Champion a data-driven approach using Salesforce, Salesforce Marketing Cloud or equivalent Marketing CRM, and related tools to guide territory targeting and reduce administrative burden on sales.
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