Senior Segment Product Marketing Manager (Field Service)

New

GeotabIoT, Connected Transportation

This role is open to remote candidates across the United StatesFull-TimeSenior

Salary104,400 - 135,700 USD per year

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Job Details

Experience: 8+ years of experience in a marketing strategy role; 3+ years of experience in vertical or segment-specific B2B marketing
Required Skills: Project ManagementMarket ResearchData analytics

8+ years of experience in a marketing strategy role, with preference for B2B SaaS or technology organizations.
3+ years of experience in vertical or segment-specific B2B marketing.
Demonstrated familiarity with industry-specific buyer dynamics and complex procurement processes.
Bachelor’s degree in Marketing, Communications, Business, or related field.
Ability to conduct and synthesize segment research and translate findings into strategy.
Proven experience writing value propositions and operationalizing them through marketing and sales materials.
Strong project management and analytical skills with the ability to interpret performance data.
Excellent cross-functional collaboration and communication skills.
Ability to travel up to 20% of the time.

Develop comprehensive marketing strategies targeting ICPs, priority market tiers, and buyer personas to drive acquisition and retention.
Conduct segment-specific research through buyer interviews, surveys, and win/loss analysis to inform marketing programs.
Create vertical-specific content including messaging, brochures, videos, industry guides, and sales enablement tools.
Collaborate with Product Marketing to support product launches with segment-specific value propositions and objection handling.
Partner with sales and business development to execute growth strategies that enhance market position and demand.
Serve as a subject matter expert and marketing advocate, representing Geotab at industry events and associations.

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