Senior Segment Product Marketing Manager (Public Sector)
New
G
GeotabIoT, Fleet Management
This role is open to remote candidates across the United States; however, employees local to a Geotab office will follow our flexible hybrid model.Full-TimeSenior
Salary104,400 - 135,700 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 8+ years of proven experience in a marketing strategy role; 3+ years of experience in vertical or segment-specific B2B marketing.
- Required Skills
- Project ManagementMarket Research
Requirements
- Minimum 8+ years of experience in a marketing strategy role, preferably in B2B SaaS or technology organizations.
- 3+ years of experience in vertical or segment-specific B2B marketing.
- Demonstrated familiarity with industry-specific buyer dynamics, compliance, and complex procurement processes.
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Experience with government buying cycles and cooperative purchasing vehicles.
- Proven ability to conduct and synthesize market research and translate insights into strategy.
- Strong storyteller with the ability to build and interpret performance reports.
- Experience writing value propositions and operationalizing them through marketing collateral and sales materials.
- Excellent project management and cross-functional collaboration skills.
- Ability to travel up to 20%.
Responsibilities
- Lead the development of comprehensive marketing strategies for assigned public sector segments.
- Define and maintain ideal customer profiles (ICPs) and buyer persona maps.
- Conduct segment-specific research such as buyer interviews, surveys, and win/loss analysis.
- Develop vertical-specific content including messaging frameworks, brochures, videos, and sales enablement assets.
- Partner with Product Marketing to support product launches and translate messaging into segment-specific value propositions.
- Collaborate with sales and business development to create segment-specific growth strategies.
- Serve as a subject matter expert and marketing advocate, representing Geotab at industry events.
View Full Description & ApplyYou'll be redirected to the employer's site
