Senior Global Product Marketing Manager, Consumer Digital - Growth

New

JobgetherDigital Health

Based in United StatesFull-TimeSenior

Salary148,000 - 185,000 USD per year

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Job Details

8+ years of experience in product marketing, ideally in consumer digital products, technology, or eCommerce.
Proven success driving engagement, retention, or lifetime value for consumer-focused offerings.
Strong experience developing positioning, value propositions, and global go-to-market strategies.
Deep understanding of consumer journeys, lifecycle strategy, segmentation, personalization, and conversion rate optimization.
Experience using market research, consumer insights, behavioral data, and experimentation to guide decisions.
Demonstrated ability to influence product roadmaps and cross-functional teams.
Strong commercial judgment with experience in pricing, placement, and promotion strategies.
Experience leading initiatives within complex, global, matrixed organizations.
Exceptional communication skills, executive presence, and stakeholder management capability.
High ownership and ability to operate effectively in ambiguous environments.

Develop expertise in consumer needs, behaviors, and market dynamics to identify growth opportunities.
Build compelling value propositions and business cases based on consumer needs and commercial potential.
Define segmentation, targeting, positioning, and messaging narratives for consumer digital products.
Lead global go-to-market strategies from product development through launch and ongoing optimization.
Develop lifecycle strategies that increase product value from onboarding through long-term engagement.
Design, test, and scale experiments across positioning, messaging, and offerings to improve conversion and lifetime value.
Lead complex cross-functional initiatives and build visibility with senior stakeholders.

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