Demand Generation Consultant
New
R
Right Side UpMarketing
RemoteContract
Salary not disclosed
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Job Details
- Required Skills
- SalesforceHubSpotCRM
Requirements
- Strong foundation in B2B demand generation and pipeline marketing
- Experience building and optimizing multi-channel campaigns
- Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Ability to analyze performance data and translate insights into action
- Experience partnering closely with sales teams to drive revenue outcomes
- Comfort working across different industries, audiences, and go-to-market motions
- Strong project management and communication skills
Responsibilities
- Develop and execute B2B demand generation strategies to drive qualified pipeline
- Plan, launch, and optimize multi-channel campaigns across paid, email, content, and events
- Partner with sales and marketing teams to align on pipeline goals and lead quality
- Build and manage lead generation funnels, including landing pages, forms, and nurture flows
- Analyze campaign performance and continuously optimize for conversion and ROI
- Collaborate on content strategy to support demand generation efforts (e.g., whitepapers, webinars, case studies)
- Support account-based marketing (ABM) initiatives where relevant
- Identify new opportunities to improve acquisition, engagement, and pipeline velocity
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