Manager, Demand Generation
New
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EnableCompHealthcare Technology
United States - Remote; Franklin, TNFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3–5 years
- Required Skills
- Data AnalysisSalesforceHubSpot
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 3–5 years of experience in demand generation, growth marketing, or B2B marketing.
- Hands-on experience with marketing automation platforms (HubSpot preferred).
- Hands-on experience with CRM systems (Salesforce).
- Strong writing skills for drafting blog posts, email copy, and landing pages.
- Strong analytical skills with experience interpreting campaign data.
- Experience partnering with technical GTM or RevOps functions for automation needs.
- Proficiency in Microsoft Office suite (PowerPoint, Word, Excel, Teams, Outlook) and Zoom.
- Ability to work at a computer for extended periods.
- Experience in healthcare, healthcare technology, or Revenue Cycle Management (RCM) is a plus.
Responsibilities
- Plan, build, and execute multi-channel demand generation campaigns across email, paid social, SEM, and organic channels.
- Own marketing-sourced pipeline targets and report on campaign performance against revenue goals.
- Manage the demand generation budget, tracking spend against ROI and reallocating resources.
- Create end-to-end funnel content including blog posts, ebooks, landing pages, and nurture email copy.
- Build and manage lead nurture email programs and campaign workflows within HubSpot.
- Partner with SDR teams to manage lead handoff, MQL quality feedback, and conversion tracking.
- Analyze campaign and content performance data to optimize MQL volume, conversion rate, and cost per acquisition.
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