Manager, Demand Generation
New
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EnableCompHealthcare Technology
REMOTEFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3–5 years
- Required Skills
- SalesforceHubSpotData analytics
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 3–5 years of experience in demand generation, growth marketing, or B2B marketing.
- Hands-on experience with marketing automation platforms (HubSpot preferred).
- Hands-on experience with CRM systems (Salesforce).
- Strong writing skills to independently draft blog posts, email copy, and landing pages.
- Strong analytical skills with experience pulling and interpreting campaign data.
- Ability to partner with technical GTM/RevOps functions on automation and data needs.
- Strong project management and prioritization skills for running multiple campaigns.
- Strong computer proficiency including MS Office suite and Zoom.
Responsibilities
- Plan, build, and execute multi-channel demand generation campaigns across email, paid social, SEM, retargeting, and organic channels.
- Own marketing-sourced pipeline targets and report on campaign performance against revenue goals.
- Manage the demand generation budget, tracking spend against ROI and reallocating based on channel performance.
- Own funnel content end-to-end, including blog posts, ebooks, landing pages, and nurture email copy.
- Build and manage lead nurture email programs and campaign workflows inside HubSpot.
- Monitor and troubleshoot campaign-level workflow issues, partnering with the GTM Engineer on automation and data needs.
- Analyze performance data to optimize MQL volume, conversion rates, and cost per acquisition.
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