Marketing Manager, Demand Generation
New
B
BrightPlanFinancial Wellness SaaS
Remote-first company. This role is remote within the United StatesFull-TimeManager
Salary$125,000–$145,000
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Job Details
- Experience
- 5+ years of B2B marketing experience including at least 3 years of hands-on demand generation
- Required Skills
- SalesforceSaaSHubSpot
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent practical experience.
- 5+ years of B2B marketing experience.
- 3+ years of hands-on demand generation, growth marketing, or integrated campaigns experience.
- Experience supporting direct enterprise sales teams and channel/partner organizations.
- Demonstrated success developing demand generation strategies tied to revenue goals.
- Practical experience with account-based marketing (ABM) and enterprise sales motions.
- Proficiency with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo, Pardot).
- Experience managing B2B events from planning through execution.
- Strong analytical, project management, and cross-functional collaboration skills.
- Ability to balance strategic planning with hands-on execution in a fast-paced environment.
Responsibilities
- Develop and execute quarterly and annual demand generation plans aligned with revenue goals.
- Manage end-to-end integrated campaigns across digital, email, webinars, and ABM channels.
- Partner with Sales and strategic partners to execute account-based marketing programs.
- Analyze campaign and funnel performance to optimize ROI and lead conversion.
- Create campaign content and sales assets using market knowledge and AI-enabled tools.
- Collaborate with Sales Operations to refine lead management and reporting visibility.
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