Integrated Marketing Manager - Gateway & Verticals

New

JobgetherFintech / SaaS

Based in United StatesFull-TimeManager

Salary100,000 - 120,000 USD per year

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Job Details

5–7+ years of B2B marketing experience in payments, fintech, SaaS, or enterprise technology.
Bachelor’s degree in Marketing, Business, or related discipline, or equivalent professional experience.
Proven track record of developing integrated marketing strategies that drive pipeline and revenue growth.
Demonstrated experience building verticalized marketing approaches and go-to-market programs.
Deep understanding of B2B partner or channel-led business models, specifically ISOs, ISVs, or PayFacs.
Experience working closely with Sales and Demand Generation on lead management and account targeting.
Proficiency in marketing automation platforms (e.g., Salesforce, HubSpot, or Pardot).
Experience with account and contact intelligence tools like ZoomInfo.
Knowledge of digital marketing channels including SEM, SEO, PPC, display, and programmatic advertising.
Familiarity with marketing analytics and measurement tools such as GA4.
Strong project management and stakeholder-alignment skills.

Own the integrated marketing strategy and annual plan for the payment gateway to meet pipeline, revenue, and partner acquisition goals.
Develop and execute multi-channel campaigns to acquire ISO partners and support cross-sell/upsell opportunities.
Create and implement verticalized marketing strategies for parking, transit, EV charging, and healthcare markets.
Partner with Product Marketing, Content, and Demand Generation teams to align messaging, sales enablement, and lead-management processes.
Manage campaign lifecycles from planning to execution, reporting, budget management, and agency coordination.
Establish campaign KPIs and use performance data to optimize targeting, messaging, and conversion.

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