Digital Marketing Manager
New
P
PomeloE-Commerce
USA, Ability to have some overlap with US time zoneFull-TimeSenior
SalaryCompetitive pay, always in US dollars
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisContent creationDigital MarketingMarket Research
Requirements
- Bachelor’s degree in a relevant field.
- 5+ years of experience in brand marketing, specifically within direct-to-consumer (DTC) brands.
- Proven success in scaling a brand and driving high-growth marketing initiatives.
- Strong leadership experience in managing cross-functional teams.
- Deep understanding of consumer behavior, brand storytelling, and digital marketing strategies.
- Expertise in influencer marketing, social media, content creation, and community engagement.
- Experience managing agency relationships, including PR, creative, and media agencies.
- Strong analytical mindset with the ability to translate data into actionable strategies.
- Ability to thrive in a fast-paced, entrepreneurial environment with high autonomy.
- Ability to maintain overlap with US time zones.
Responsibilities
- Develop and execute comprehensive brand strategies to position the company as a leader in the gifting industry.
- Define and maintain brand guidelines to ensure consistency across messaging and visual elements.
- Oversee email, SMS, website, and social media content in collaboration with cross-functional teams.
- Conduct market research and analyze consumer trends to drive brand growth.
- Cultivate partnerships and collaborate with PR to enhance brand visibility.
- Monitor KPIs to evaluate branding initiatives and optimize strategies for maximum impact.
- Champion customer experience across all touchpoints.
- Lead and provide guidance to cross-functional teams.
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