Digital Marketing Manager
New
A
Alma LasersMedical aesthetics
Source API remote eligibility restrictions: United StatesFull-TimeMiddle
Salary100,000 - 120,000 USD per year
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Job Details
- Experience
- Minimum four (4) years of experience in digital marketing, demand generation, marketing operations, or related functions.
- Required Skills
- SalesforceSEODigital MarketingNetSuiteCRM
Requirements
- Minimum 4 years of experience in digital marketing, demand generation, or marketing operations.
- Strong expertise in paid media (SEM, GDN), SEO, GEO, and analytics.
- Proficiency with Salesforce, NetSuite, and Marketo or comparable platforms.
- Experience managing social media platforms including Instagram, LinkedIn, TikTok, and YouTube.
- Proven ability to manage end-to-end campaigns and marketing systems with measurable impact.
- Commercial mindset focused on growth, efficiency, CAC, LTV, and ROI.
- Understanding of community-driven growth and content performance.
- Experience with AI tools for content workflows and campaign optimization preferred.
- Bachelor’s degree or equivalent combination of education and experience.
- Willingness to travel at least 20% for business, including weekends.
- Experience within medical devices, aesthetics, or regulated industries preferred.
Responsibilities
- Execute integrated digital marketing strategies across paid media, search, social, and content channels.
- Manage social media channels, content calendars, and influencer/creator partnerships.
- Drive full-funnel demand generation campaigns including paid search, retargeting, email, and SMS.
- Monitor campaign performance metrics including CAC, LTV, ROAS, and pipeline impact.
- Execute SEO, GEO, and AI-driven discoverability initiatives.
- Develop segmented customer nurture, retention, and advocacy programs.
- Manage website UX/UI, A/B testing, and conversion rate optimization.
- Build performance dashboards and manage CRM/marketing automation systems.
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