Digital Marketing Manager
I
Instructional EmpowermentEducation Technology
Remote - Eastern or Central Time Zone Candidates Only, Eastern or Central Time ZoneFull-TimeManager
Salary90,000 - 95,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 6–8 years
- Required Skills
- SalesforceGoogle AnalyticsSEOHubSpot
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
- 6–8 years of progressive experience in digital marketing, demand generation, or performance marketing within a B2B organization.
- Extensive hands-on experience administering HubSpot Marketing Hub.
- Proven experience managing paid advertising campaigns across Google Ads, LinkedIn, and Meta.
- Strong experience implementing Google Tag Manager and Google Analytics 4.
- Proficiency in Salesforce CRM and managing marketing technology integrations.
- Demonstrated ability to develop and execute integrated demand generation programs.
- Strong analytical skills to interpret data and provide actionable recommendations.
- Excellent communication and presentation skills.
- Ability to manage multiple priorities in a fast-paced, cross-functional environment.
Responsibilities
- Develop and execute integrated digital marketing strategies to drive qualified leads and pipeline growth.
- Manage multi-channel campaigns including paid media, email, webinars, and events.
- Administer the marketing automation ecosystem, specifically serving as the primary HubSpot administrator.
- Own marketing tracking infrastructure and reporting, utilizing Google Tag Manager, GA4, and Salesforce integrations.
- Drive website conversion optimization, SEO, and AEO strategies.
- Partner with Sales, Product Marketing, and Executive Leadership to align marketing efforts with business objectives.
View Full Description & ApplyYou'll be redirected to the employer's site
