Senior Manager, Digital & Omnichannel Marketing (Customer Experience)
New
J
JobgetherPharmaceutical / Biotechnology
The position offers a remote working arrangement within the United States.Full-TimeManager
Salary154,980 - 205,110 USD per year
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Job Details
- Experience
- At least 5 years of experience in digital marketing, marketing automation, or related marketing disciplines, including at least 2 years of experience in the pharmaceutical or biotechnology sector.
- Required Skills
- Artificial IntelligenceMachine LearningDigital MarketingBudget managementCRMData analytics
Requirements
- Bachelor’s degree in Marketing, Information Systems, Computer Science, Business Administration, or a related field (MBA/MS preferred).
- At least 5 years of experience in digital marketing, marketing automation, or related disciplines.
- At least 2 years of experience in the pharmaceutical or biotechnology sector.
- Strong knowledge of CRM platforms, digital marketing tools, and website content management systems.
- Experience managing multiple complex initiatives with cross-functional coordination.
- Experience with AI and machine learning initiatives from initiation through completion.
- Knowledge of digital promotions across first-party and third-party assets, email delivery, and media optimization.
- Understanding of pharmaceutical regulatory requirements and data governance (e.g., CCPA, CPRA, GDPR).
- Strong analytical capabilities to translate data into actionable marketing strategies.
- Strong budget management capabilities, including planning, tracking, and reconciliation.
- Ability to travel up to 25–30% of the time.
Responsibilities
- Provide subject matter expertise to shape the integration of marketing automation technologies.
- Develop and oversee comprehensive marketing automation and non-personal promotional strategies.
- Identify and evaluate best practices in journey orchestration and digital channels.
- Partner with internal stakeholders and agency teams to execute omnichannel initiatives.
- Collaborate with compliance stakeholders to ensure materials are reviewed and approved.
- Manage agency relationships and ensure timely delivery of initiatives.
- Support annual budget planning and resource allocation.
- Develop and monitor KPIs using data-driven insights to refine marketing strategies.
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