Senior Events Marketing Manager

New
J
JobgetherB2B Marketing
Based in United StatesFull-TimeSenior
Salary not disclosed
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Job Details

Experience
5+ years
Required Skills
SalesforceBudget managementHubSpotGoogle WorkspaceAsanaNotionCanva

Requirements

  • 5+ years of experience independently managing B2B trade shows, conferences, or comparable field marketing initiatives.
  • Proven ability to own events end-to-end with minimal oversight.
  • Demonstrated experience managing event budgets, negotiating contracts, and working with external vendors.
  • Strong expertise in event logistics, freight coordination, registration, and on-site execution.
  • Experience using Salesforce for lead management and pipeline attribution.
  • Working knowledge of marketing and productivity tools such as HubSpot, Asana, Notion, Canva, and Google Workspace.
  • Strong understanding of B2B sales cycles and demand generation.
  • Excellent organizational skills with the ability to manage multiple complex programs simultaneously.
  • Data-driven approach to evaluating program performance.
  • Willingness and ability to travel approximately 15–20% of the time.

Responsibilities

  • Manage the full lifecycle of trade shows, conferences, and field marketing activations from strategic planning through post-event analysis.
  • Develop event strategies aligned with pipeline generation, brand awareness, and customer engagement objectives.
  • Establish KPIs, monitor performance data, and report on event impact and ROI.
  • Oversee end-to-end logistics, including booth design, vendor management, equipment freight, and on-site delivery.
  • Coordinate with Sales, Partnerships, and Brand teams to align event engagement with demand generation campaigns.
  • Manage lead capture and attribution tracking within Salesforce.
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