Senior Events Marketing Manager
New
J
JobgetherB2B Marketing
Based in United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceBudget managementHubSpotGoogle WorkspaceAsanaNotionCanva
Requirements
- 5+ years of experience independently managing B2B trade shows, conferences, or comparable field marketing initiatives.
- Proven ability to own events end-to-end with minimal oversight.
- Demonstrated experience managing event budgets, negotiating contracts, and working with external vendors.
- Strong expertise in event logistics, freight coordination, registration, and on-site execution.
- Experience using Salesforce for lead management and pipeline attribution.
- Working knowledge of marketing and productivity tools such as HubSpot, Asana, Notion, Canva, and Google Workspace.
- Strong understanding of B2B sales cycles and demand generation.
- Excellent organizational skills with the ability to manage multiple complex programs simultaneously.
- Data-driven approach to evaluating program performance.
- Willingness and ability to travel approximately 15–20% of the time.
Responsibilities
- Manage the full lifecycle of trade shows, conferences, and field marketing activations from strategic planning through post-event analysis.
- Develop event strategies aligned with pipeline generation, brand awareness, and customer engagement objectives.
- Establish KPIs, monitor performance data, and report on event impact and ROI.
- Oversee end-to-end logistics, including booth design, vendor management, equipment freight, and on-site delivery.
- Coordinate with Sales, Partnerships, and Brand teams to align event engagement with demand generation campaigns.
- Manage lead capture and attribution tracking within Salesforce.
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