Principal Product Marketing Manager, Strategy & Positioning
New
P
Picus SecurityCybersecurity
United StatesFull-TimePrincipal
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- CybersecurityMarket Research
Requirements
- 5+ years of product marketing (or equivalent) experience in B2B enterprise software.
- Meaningful experience in cybersecurity.
- Proven track record of defining and evolving company, portfolio, and product positioning in fast-changing markets.
- Strong understanding of cybersecurity buyers, market categories, analyst perspectives, and competitive dynamics.
- Ability to synthesize customer insight, competitive intelligence, analyst research, and technical innovation into original points of view.
- Exceptional written and verbal communication skills in English.
- Excellent storytelling and presentation skills, including experience developing executive-level narratives.
- Strong executive presence and ability to collaborate with and constructively challenge leaders.
- Hands-on, high-ownership working style.
Responsibilities
- Partner closely with the CTO and cross-functional leaders to continuously evolve Picus’ company, portfolio, and product positioning as the market and product strategy change.
- Monitor the cybersecurity market, Gartner and other key analysts, customer priorities, emerging categories, and competitor narratives to identify market shifts, differentiation opportunities, and strategic white space.
- Develop clear and differentiated messaging frameworks, value propositions, category narratives, and proof points for Picus and its evolving product portfolio.
- Translate complex product innovation and Picus Labs research into compelling, evidence-backed stories that resonate with customers, prospects, analysts, partners, and industry influencers.
- Lead the quarterly refresh of Picus’ corporate and portfolio narrative, including executive-level presentations for customers, the field, analysts, and major industry events.
- Shape Picus’ thought-leadership agenda and collaborate with internal experts to develop distinctive points of view, research reports, whitepapers, and executive or event narratives.
- Equip Sales and other go-to-market teams with messaging playbooks, presentations, competitive guidance, and launch narratives.
- Validate and refine messaging through feedback from customers, prospects, analysts, and field teams.
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