Senior Product Marketing Manager

New

United States (Remote)Full-TimeSenior

Salary not disclosed

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Job Details

5-7+ years of product marketing experience for complex B2B software.
Proven ownership of positioning, value development, sales enablement, or customer adoption programs.
Experience marketing enterprise software to government, ideally state or local government.
Experience in tax administration, government finance, payments, or regulated markets is highly valued.
Demonstrated ability to turn complex product capabilities into credible sales stories and proof points.
Strong strategic writing, presentation, and executive communication skills.
Ability to influence cross-functional stakeholders without direct authority.
Proven track record of building adoption or client-enablement programs.
Ability to learn complex operational domains quickly and navigate ambiguity.
Experience using qualitative and quantitative evidence to support decision-making.

Own the TaxSys value story by identifying, validating, and sharing ROI, outcomes, and proof points.
Develop and refine positioning, messaging, and collateral to translate product features into market stories.
Strengthen sales and demo enablement, including narrative development, discovery guidance, and objection handling.
Partner with Product and Client Success teams on client adoption programs, webinars, and communications.
Support multi-year software implementations with clear client communications and milestone materials.
Support market expansion through competitive intelligence, RFP support, and persona development.
Develop case studies and reference stories in partnership with Content & Customer Marketing teams.
Track and analyze the performance of marketing content and campaigns to drive continuous improvement.

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