- Develop and execute quarterly and annual demand generation plans aligned with revenue goals.
- Manage end-to-end integrated campaigns across digital, email, webinars, and ABM channels.
- Partner with Sales and strategic partners to execute account-based marketing programs.
- Analyze campaign and funnel performance to optimize ROI and lead conversion.
- Create campaign content and sales assets using market knowledge and AI-enabled tools.
- Collaborate with Sales Operations to refine lead management and reporting visibility.
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