Integrated Marketing Manager - Gateway & Verticals
N
NMIFintech Payments
Remote, USFull-TimeMiddle
Salary100,000 - 120,000 USD per year
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Job Details
- Experience
- 5-7+ years
- Required Skills
- SalesforceDigital MarketingSaaSHubSpot
Requirements
- 5-7+ years of B2B marketing experience, ideally in payments, fintech, SaaS, or enterprise technology.
- A marketing or related business degree or equivalent.
- Proven experience developing and executing integrated marketing strategies and campaigns that contribute to pipeline and revenue growth.
- Experience with verticalized marketing, including developing market-specific positioning, messaging and go-to-market programs.
- Strong understanding of B2B partner or channel-led business models, ideally with experience marketing to ISOs, ISVs, or PayFacs.
- Experience working closely with sales and demand generation teams on lead management, account targeting, sales enablement and pipeline acceleration.
- Experience collaborating with and managing agency partners.
- Strong digital marketing, campaign management and performance measurement skills.
- Proficiency with marketing automation tools like Salesforce, Hubspot, Pardot, or ZoomInfo.
- Experience with SEM, SEO, PPC, display, programmatic, and analytics (GA4).
- Exceptional project management, communication and stakeholder alignment skills.
Responsibilities
- Own the integrated marketing strategy and plan for NMI's core payment gateway, aligned to pipeline and revenue goals.
- Develop and execute multi-channel campaigns to acquire new ISO partners, drive gateway adoption and support cross-sell and upsell opportunities.
- Develop verticalized marketing strategies for priority markets, using market, customer and competitive insight to tailor positioning, messaging and campaigns to specific industry needs.
- Build a strong understanding of ISO and ISV audiences, their buying journeys, challenges and decision drivers.
- Partner with product marketing and content teams to develop compelling messaging, thought leadership, customer stories, campaign content and sales enablement.
- Work closely with demand generation to define target audiences, campaign journeys, lead follow-up and conversion strategies.
- Collaborate with sales, channel and other marketing teams to ensure programs are aligned to commercial priorities and effectively executed.
- Manage campaigns from planning through execution, reporting and optimization, ensuring activity stays on track, on budget and on brand.
- Track performance against agreed KPIs and use insights to continuously improve targeting, messaging, channel mix and campaign effectiveness.
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