- Own the outbound demand gen channel end-to-end including targeting, sequencing, and experimentation.
- Manage demand generation around events, focusing on messaging, on-site content, and attendee follow-up.
- Partner with Founding Growth to shape event and channel strategy.
- Build lightweight ABM-style campaigns for key accounts and segments.
- Run experiments across channels to identify and scale high-converting strategies.
- Turn signals like event attendees and LinkedIn engagement into qualified leads.
- Track and report on pipeline, event ROI, and channel performance.
- Collaborate closely with sales on lead hand-off processes.
SalesforceLead Generation