Head of Demand Generation

New

JobgetherTechnology, Financial Services

Based in United StatesFull-TimeSenior

Salary135,000 - 175,000 USD per year

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Job Details

7+ years of experience in B2B demand generation with a track record of delivering against pipeline and revenue targets.
3+ years of people management experience.
Hands-on expertise across ABM, paid and organic digital marketing, field and virtual events, webinars, and partner marketing.
Strong understanding of pipeline quality and revenue impact metrics.
Demonstrated ability to build scalable demand generation systems and operating models.
Strong analytical and data-driven decision-making skills, including attribution and funnel performance.
Strong budget management and prioritization skills.
Excellent written and verbal communication skills for executive and board-level reporting.
Strong cross-functional collaboration skills with Sales and Revenue Operations.
Experience marketing to the financial services industry, particularly financial crime or cybersecurity (preferred).

Own the demand generation strategy and establish targets for MQLs, SQLs, pipeline, and other relevant outcomes by channel.
Build and execute an integrated, multi-channel demand plan spanning ABM, paid and organic digital, events, webinars, partner marketing, and BDR programs.
Develop global and localized campaigns that move prospects through the buying journey from awareness to qualified opportunity.
Lead, coach, and develop a team of marketing specialists, establishing clear goals and professional development plans.
Present and defend marketing investment decisions to senior leadership using performance data.
Build trusted attribution and reporting frameworks covering multi-touch attribution, pipeline velocity, and customer acquisition cost.
Partner with Marketing Operations to optimize the demand generation technology stack, including CRM integrations.

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