CRM Production Manager
New
B
BabylistE-commerce, Retail
Babylist is remote-first with team members across the U.S. and CanadaFull-TimeManager
Salary98,276 - 131,057 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisShopifyCRM
Requirements
- 5+ years of hands-on experience managing multi-channel CRM production (email, push, SMS, in-app).
- Deep fluency with ESP and CDP ecosystems.
- Strong working knowledge of CRM production platforms; experience with Iterable, Contentful, Cloudinary, Shopify, and Hightouch is strongly preferred.
- Understanding of email governance, compliance, and deliverability best practices.
- Command of CRM data including engagement metrics, behavioral signals, and lifecycle data.
- Ability to connect user behavior and product context to targeting and messaging decisions.
- Operational architect skills for building complex journeys.
- Proactive problem-solving abilities and cross-functional collaboration skills.
- Curiosity and experience with integrating AI tools into daily workflows.
Responsibilities
- Own CRM campaigns and complex, multi-channel journeys across email, push, SMS, in-app messaging, and emerging channels.
- Serve as the channel subject matter expert, building and launching campaigns with precision.
- Own and continuously improve channel production playbooks and best practices.
- Manage production workflows across the CRM stack including Iterable, Contentful, Cloudinary, Shopify, and Hightouch.
- Translate ambiguous targeting requests into clear, executable audience and segmentation logic.
- Build, sync, validate, and activate audiences from the CDP into downstream tools.
- Monitor audience health and performance signals to inform strategy and frequency adjustments.
- Partner with the editorial team on CRM content planning, production, and deployment.
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