CRM Production Manager
New
B
BabylistE-commerce, Parenting
Babylist is remote-first with team members across the U.S. and CanadaFull-TimeManager
Salary98,276 - 131,057 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- ShopifyCRM
Requirements
- 5+ years of hands-on experience managing multi-channel CRM production across email, push, SMS, and in-app messaging.
- Deep fluency with ESP and CDP ecosystems.
- Experience with CRM production platforms; experience with Iterable, Contentful, Cloudinary, Shopify, and Hightouch is strongly preferred.
- Strong understanding of email governance, compliance, and deliverability best practices.
- Strong command of CRM data, including engagement metrics, behavioral signals, audience health indicators, and lifecycle data.
- Ability to connect user behavior and product context to targeting and messaging decisions.
- Ability to act as an operational and technical architect to build complex journeys and eliminate friction.
- Detail oriented, solutions oriented, and able to manage time effectively in a fast paced environment.
- Proactive problem solver and collaborator.
- Committed to high quality execution.
- AI forward and curious, with a habit of integrating new tools into daily workflows.
Responsibilities
- Own CRM campaigns and complex, multi-channel journeys across email, push, SMS, in-app messaging, and emerging channels.
- Serve as the channel subject matter expert, building and launching campaigns with precision while setting the standard for QA, personalization, segmentation, data integrity, compliance, and deployment.
- Own and continuously improve channel production playbooks, ensuring best practices are documented, maintained, and adopted across the team.
- Own production workflows across the CRM stack, including Iterable, Contentful, Cloudinary, Shopify, and Hightouch, and ensure data, content, and logic move reliably across systems.
- Translate ambiguous targeting requests into clear, executable audience and segmentation logic.
- Build, sync, validate, and activate audiences from the CDP into downstream tools.
- Troubleshoot at both the platform and campaign level, from broken data syncs to journey and deployment issues.
- Monitor audience health and incorporate engagement quality into CRM strategy, segmentation, and send cadence decisions.
- Interpret CRM performance signals and turn them into action, including frequency adjustments, targeting refinements, deliverability escalation, and new optimization opportunities.
- Partner with the editorial team on CRM content planning, production, and deployment.
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