CRM Manager
New
C
CurologySkincare, D2C
San Diego, California, United StatesContractManager
Salary not disclosed
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Job Details
- Experience
- 5–7 years of experience in CRM or lifecycle marketing
- Required Skills
- A/B testingCRM
Requirements
- 5–7 years of experience in CRM or lifecycle marketing.
- Experience in a direct-to-consumer or subscription business preferred.
- Hands-on experience building and deploying campaigns in Iterable, Klaviyo, or Braze.
- Proficiency with segmentation, email/SMS templates, and QA processes.
- Experience writing creative briefs and copy.
- Ability to provide structured, actionable feedback to designers.
- Analytical comfort with campaign performance data such as open rates, CTR, and conversion.
- Familiarity with A/B testing methodology.
- Bachelor's degree preferred or equivalent hands-on experience.
Responsibilities
- Develop segmentation and channel strategies for assigned CRM campaigns.
- Write copy and develop creative briefs to guide graphic designers.
- Build and launch email and SMS campaigns, including automated journeys, within Iterable.
- Monitor campaign performance metrics and iterate based on analytical insights.
- Architect and execute A/B testing for messaging and creative optimization.
- Collaborate with Analytics and Engineering to establish dashboards and data feeds.
- Represent the Lifecycle team in cross-functional project environments.
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