Marketing Operations Specialist
New
J
JobgetherMarketing Operations
Based in IndiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–5 years
- Required Skills
- Project ManagementJiraAsana
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3–5 years of experience in campaign operations, marketing operations, project management, or a closely related discipline.
- Hands-on experience building complex and automated campaign programs from inception through completion.
- Experience with lead nurturing, customer lifecycle programs, audience segmentation, and workflow automation.
- At least 2 years of experience using Marketo.
- Demonstrated ability to manage multiple projects and competing priorities in a fast-paced environment.
- Strong written and verbal communication skills.
- Strong organizational, problem-solving, and project coordination skills.
- Familiarity with project management platforms such as Jira, Airtable, or Asana.
- Relevant certifications, such as Marketo Certified Expert, are a plus.
Responsibilities
- Partner with stakeholders to develop campaign strategies, objectives, timelines, and execution plans.
- Build, configure, test, and execute marketing campaigns across relevant platforms.
- Develop and manage complex automated programs, including lead nurture, customer lifecycle nurture, audience segmentation, and workflow automation.
- Prioritize, track, and document campaign requests, updates, and deliverables using project management tools such as Jira.
- Coordinate multiple campaign initiatives simultaneously, ensuring priorities and deadlines remain aligned with business objectives.
- Identify and resolve operational roadblocks and campaign issues to support successful execution.
- Optimize campaign operations and internal processes to improve efficiency, reduce bottlenecks, and create scalable workflows.
- Maintain clear communication with stakeholders throughout the campaign lifecycle.
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