Senior Field Marketing Specialist
P
PriceLabsB2B SaaS, Travel
We are only open to Individuals who reside in India for this position.Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4+ years
- Required Skills
- Project ManagementData AnalysisGenerative AI
Requirements
- 4+ years of experience in Field Marketing or Event Marketing, ideally within B2B SaaS.
- Proven ability to manage multiple complex event campaigns simultaneously with strong attention to detail.
- Exceptional communication skills and maturity to independently collaborate across global remote teams.
- Analytical mindset with ability to track metrics and provide post-event insights.
- Moderate to advanced hands-on experience using generative AI and automation tools.
- Bachelor's degree in Marketing, Communications, or a related field.
Responsibilities
- Lead the planning, development, and execution of field marketing strategies to effectively promote events, conferences, trade shows, and community meetups.
- Oversee end-to-end event lifecycles—from initial logistics and collateral coordination to post-event follow-ups—ensuring seamless execution using project management tools.
- Cultivate and manage relationships with key stakeholders such as event organizers, collateral vendors, and internal cross-functional teams.
- Track key event metrics, evaluate campaign performance, conduct post-event analysis, and deliver actionable insights to refine future event investments.
- Coordinate the creation of marketing materials, promotional collateral, digital content, and event listings tailored to specific target markets and personas.
- Identify repetitive operational tasks and implement AI-driven workflows and tools to maximize team productivity.
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