Specialist, Programmatic Media
New
B
BarkleyOKRPDigital Advertising
RemoteFull-TimeMiddle
Salary50,000 - 60,000 USD per year
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Job Details
- Experience
- 1–3 years of experience in digital media, digital advertising, or a highly analytical field
- Required Skills
- Data AnalysisMicrosoft Excel
Requirements
- 1–3 years of experience in digital media, digital advertising, or a highly analytical field.
- Basic exposure to or certifications in DV360 and/or The Trade Desk (e.g., TTD Edge Academy).
- Strong proficiency in Microsoft Excel, including data sorting, VLOOKUPs, and Pivot Tables.
- Comfort level working with large datasets.
- Sharp attention to detail for managing campaigns and identifying discrepancies.
- Strategic problem-solving and analytical abilities.
- Ability to communicate complex information and use storytelling to articulate a compelling vision.
- Adaptability to evolve with a changing media landscape.
- Self-starter mindset with the ability to manage challenges independently.
Responsibilities
- Own the end-to-end setup and launching of programmatic campaigns within DSPs including DV360 and The Trade Desk.
- Partner with the AdOps team to develop and submit trafficking requests, including placement naming conventions, URLs, and creative assignments.
- Monitor daily campaign pacing and performance, executing bid adjustments, frequency capping, and budget shifts.
- Review ad verification data via DoubleVerify to manage domain whitelists/blocklists and ensure brand safety.
- Generate and analyze weekly/monthly performance reports to identify trends and translate data into actionable insights.
- Troubleshoot campaign pacing or creative rejection issues, utilizing DSP support resources and account supervisors.
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