- Manage paid search campaigns and budgets in Google Ads, Bing Ads, and the proprietary Deep Search tool.
- Independently oversee campaign structures, keyword research, and ad copy to meet and exceed client goals.
- Monitor spend and revenue targets, proactively recommending adjustments to ensure performance alignment.
- Produce regular and ad hoc client-facing reports, identifying trends and performance insights.
- Lead strategic planning and testing roadmaps in collaboration with Supervisors and Directors.
- Serve as the primary point of contact for clients, leading calls and maintaining professional relationships.
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