- Develop and articulate a long-term platform partnerships strategy aligned with agency growth objectives and client needs.
- Cultivate executive-level relationships with key platform partners, including Google, Microsoft, Meta, and Amazon.
- Identify partnership opportunities and lead negotiation and execution of commercial agreements.
- Collaborate with agency departments to integrate partnership initiatives into operations.
- Drive revenue-generating opportunities with account teams to expand client engagements and pursue new business.
- Identify emerging platforms and technologies that can enhance client outcomes and agency capabilities.
- Build, mentor, and lead the partnerships team.
- Establish KPIs, report partnership performance to senior leadership, and implement improvements.
- Oversee internal education on platform updates, partnership opportunities, and best practices.
- Lead partner co-marketing efforts, including joint events, case studies, and thought leadership.
NegotiationDigital Marketing