Senior Specialist, Programmatic Media
New
B
BarkleyOKRPDigital Media
RemoteFull-TimeSenior
Salary60,000 - 85,000 USD per year
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Job Details
- Experience
- 1+ years of Media Buying experience preferred
- Required Skills
- Data Analysis
Requirements
- 1+ years of Media Buying experience (digital or social experience preferred).
- Knowledge and prior use of buying software (Strata preferred).
- Experience working in a DSP (The Trade Desk preferred).
- Knowledge and utilization of 1st and/or 3rd party data.
- Strong organizational and mathematical skills.
- Ability to multi-task and deliver work on-time for deadlines.
- Experience establishing working relationships with media sales representatives.
- Ability to negotiate rates and makegoods.
- Ability to work effectively with internal teams including Creative, Account Management, Finance, and Project Management.
- Capacity to work in a fast-paced environment and make independent decisions.
Responsibilities
- Develop strategies and manage paid programmatic accounts to drive client performance and growth.
- Execute campaign development, stewardship, optimization, and reporting using platforms like Strata, DSPs, Facebook, Instagram, Twitter, and Snapchat.
- Build relationships and maintain communication with media representatives.
- Negotiate rates, placements, and added value across managed service and PMP placements.
- Design optimal buys based on cost efficiency, goal delivery, and vendor agreements.
- Facilitate media reconciliation with the finance team and process vendor invoicing.
- Track spend against approved budgets and ensure adherence to client objectives.
- Support the creation of reporting dashboards and development of insights.
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