Customer Marketing Manager
J
JobgetherSaaS, Technology
Based in the United StatesFull-TimeManager
Salary$92,500–$119,000 per year
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Job Details
- Experience
- 5+ years of marketing experience
- Required Skills
- Data AnalysisSalesforceSaaSHubSpot
Requirements
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
- 5+ years of marketing experience, with a focus on customer marketing, engagement, or lifecycle marketing in a B2B environment.
- Prior experience in software, technology, or SaaS industry is preferred.
- Strong understanding of customer lifecycle management, retention strategies, and expansion marketing.
- Demonstrated experience executing marketing campaigns with measurable business outcomes.
- Experience working toward defined revenue or pipeline targets and reporting performance to senior stakeholders.
- Strong content development and storytelling skills with the ability to tailor messaging to customer use cases.
- Excellent communication and interpersonal skills for cross-functional collaboration.
- Proficiency with HubSpot and Salesforce.
- Strong analytical capabilities to interpret data for informed, evidence-based decisions.
- Ability to manage multiple initiatives in a fast-paced environment.
Responsibilities
- Develop and execute targeted customer marketing campaigns designed to increase cross-sell, upsell, product adoption, and expansion revenue.
- Analyze customer, account, and product usage data to segment audiences and prioritize high-potential expansion opportunities.
- Create compelling customer-facing content, including use cases, case studies, success stories, newsletters, and email campaigns.
- Partner with Sales, Customer Success, and Product teams to align marketing programs with account priorities and commercial objectives.
- Own and report against annual cross-sell and upsell pipeline and revenue targets.
- Design and deliver customer expansion programs, including webinars and product education initiatives.
- Lead customer-focused events to strengthen engagement and build community.
- Manage the customer advocacy program to develop references, testimonials, and customer storytelling.
- Develop programs to strengthen customer retention and deepen long-term relationships.
- Communicate campaign performance and insights to sales and executive stakeholders.
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