Lifecycle & Product Marketing Manager
New
B
Boulder CareDigital Health / Addiction Medicine
United States (Remote), Monday through Friday during standard business hoursFull-TimeMiddle
Salary$130,000–$145,000
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Job Details
- Experience
- 4+ years
- Required Skills
- Data AnalysisContent managementA/B testing
Requirements
- 4+ years of professional experience in lifecycle marketing or product marketing.
- Hands-on experience managing communications or CRM tools (e.g., Braze, Iterable, Customer.io).
- Proven track record of building a lifecycle marketing function from the ground up.
- Ability to define, track, and explain activation and retention KPIs.
- Experience in healthcare, a regulated industry, or a compliance-sensitive environment.
- Dedicated private workspace with a lockable door and high-speed internet for HIPAA compliance.
- Proficiency in leveraging AI tools for campaign QA, analysis, and reporting.
- Strong project management skills for developing content and product-adjacent communications.
Responsibilities
- Manage patient lifecycle communications end-to-end, including pre-enrollment, retention, and post-churn re-engagement.
- Configure workflows, audience segmentation, targeting logic, and message builds within the communication platform.
- Elevate transactional communications for product moments such as visits, notices, and assessment reminders.
- Execute continuous A/B testing across messaging, timing, and channels to optimize program performance.
- Develop and configure multimedia app content and patient-facing assessments in the CMS.
- Manage product feature rollout and adoption strategies.
- Collect and integrate patient feedback into the product development lifecycle.
- Monitor competitor positioning in digital health to inform roadmap recommendations.
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