Associate Marketing Lifecycle Manager
New
W
Wizards of the CoastGaming
Remote; Renton, Washington, United StatesContractMiddle
Salary45 - 50 USD per hour
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Job Details
- Experience
- 2–5 years
- Required Skills
- Data AnalysisA/B testingCRM
Requirements
- 2–5 years of experience in lifecycle marketing, CRM, or a related marketing role.
- Hands-on experience building and launching email and/or in-app messaging campaigns.
- Proficiency with a marketing automation or CRM platform (e.g., Braze, Iterable, Salesforce Marketing Cloud).
- Strong attention to detail.
- Comfort working with data to inform decisions, including segmentation, performance analysis, and reporting.
- Effective written and verbal communication skills.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
- 4-year college degree or equivalent experience (nice to have).
- Experience with mobile app messaging such as push notifications and in-app messages (nice to have).
- Familiarity with HTML/CSS for email template editing (nice to have).
- Experience working on global consumer brands (nice to have).
Responsibilities
- Build, QA, and deploy email and app messaging campaigns from brief through execution.
- Support the development and maintenance of automated lifecycle workflows.
- Segment audiences and implement personalized messaging tactics using player behavior data.
- Collaborate with Product Marketing, Creative, and Business Intelligence teams.
- Monitor campaign performance metrics including open, click, conversion, and retention rates.
- Run hypothesis-based A/B tests and contribute to weekly performance reporting.
- Maintain list health, suppression logic, and compliance standards.
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