Senior Integrated Marketing Manager
New
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GopuffBrand Marketing
New York, NY / Miami, FL / Los Angeles, CAFull-TimeSenior
Salary$150,000 - $190,000
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Job Details
- Experience
- 7+ years
- Required Skills
- Data AnalysisStrategyBudget management
Requirements
- 7+ years in brand marketing, integrated marketing, media/publishing, or agency strategy/creative work.
- Track record of taking ambiguous challenges and turning them into shipped experiences.
- Startup-oriented mindset with the ability to define processes and proactively identify solutions.
- High bar for creative and craft with the ability to identify high-quality work.
- Experience defending decisions using data and business metrics.
- Experience managing partners, budgets, and multiple simultaneous projects.
- Direct and efficient communication skills.
- Highly motivated and results-driven approach.
Responsibilities
- Own the integrated execution of major Gopuff campaigns across brand, product, growth, and the cultural calendar.
- Turn strategy into clear, actionable campaign plans across creative, media, social, CRM, performance, partnerships, and in-app channels.
- Build briefs that give creative and cross-functional teams a clear problem to solve and a strong definition of success.
- Keep teams aligned from kickoff through launch, ensuring every touchpoint feels connected to the same idea.
- Lead campaigns around Gopuff’s talent and brand partnerships from concept through launch and measurement.
- Develop creative partnership ideas that connect Gopuff to culture and create attention beyond traditional paid media.
- Partner across Brand, Performance, CRM, Product, and Merchandising teams to build campaigns that connect brand impact with business outcomes.
- Own campaign timelines, budgets, deliverables, approvals, and cross-functional coordination from start to finish.
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