Lifecycle Marketing Manager
New
S
StartPlayingMarketplace / Gaming
United StatesContractMiddle
Salary57 - 70 USD per hour
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Job Details
- Experience
- 4+ years
- Required Skills
- Data AnalysisA/B testingCRM
Requirements
- 4+ years of professional experience in a lifecycle or CRM role driving growth targets.
- Hands-on experience with Customer.io.
- Strong B2C experience managing customer-facing marketing.
- Robust experience working with user event data to design targeted campaigns.
- Demonstrated ability to perform hypothesis-driven A/B, MVT, and holdout testing.
- Strong instincts for direct response creative and iterative experimentation.
- Strategic ability to identify business opportunities and prioritize initiatives.
- Strong writing, editing, and organizational skills.
- Experience managing multiple user personas with distinct motivations.
- Ability to scope and prioritize work effectively against fixed contract hours.
Responsibilities
- Own end-to-end lifecycle email flows for player and Game Master user bases.
- Develop and execute marketing campaigns for conventions, partner activations, and seasonal events.
- Manage channel strategy, including building, QA, launch, measurement, and optimization of campaigns.
- Execute ongoing testing and optimization across subject lines, send timing, and segmentation.
- Draft landing page copy for various campaigns and recruitment pages as needed.
- Assess retention and lifetime value opportunities to prioritize tasks within contracted hours.
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