- Own end-to-end lifecycle email flows for player and Game Master user bases.
- Develop and execute marketing campaigns for conventions, partner activations, and seasonal events.
- Manage channel strategy, including building, QA, launch, measurement, and optimization of campaigns.
- Execute ongoing testing and optimization across subject lines, send timing, and segmentation.
- Draft landing page copy for various campaigns and recruitment pages as needed.
- Assess retention and lifetime value opportunities to prioritize tasks within contracted hours.
Data AnalysisA/B testingCRM