Sr. Director, CRM Strategic Operations and Enablement
S
Signet JewelersRetail
United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10 years+
- Required Skills
- Project ManagementData AnalysisMicrosoft ExcelPowerPoint
Requirements
- Bachelor’s or master’s degree in marketing, business, communications, technology, analytics, or related field.
- Minimum 10+ years of marketing experience with a focus on strategy, planning, and execution.
- Direct experience leading CRM, marketing operations, and/or digital marketing strategy at scale.
- Proven experience in email and SMS channels.
- Strong understanding of CRM operating models, campaign workflows, governance, QA processes, and prioritization.
- Experience working cross-functionally with marketing, brand, technology, MarTech, analytics, and vendor teams.
- Proficiency in marketing automation and CRM tools for segmentation, targeting, and campaign execution.
- Strong project management skills with ability to manage timelines and prioritize tasks.
- Experience managing vendor partners to improve platform usage, SLA performance, and capability adoption.
- Advanced Microsoft Office skills (PowerPoint, Excel) for developing leadership materials.
- Understanding of email/SMS compliance, deliverability, and data-driven optimization.
Responsibilities
- Implement CRM operations and enablement across email and SMS for core North America brands.
- Define and adopt CRM strategy, operating principles, governance routines, and best-practice standards.
- Partner with CRM Directors to improve consistency, personalization, segmentation, and channel effectiveness.
- Represent CRM business needs in technology, platform, data, and vendor discussions.
- Identify operational requirements, prioritize enhancements, and resolve workflow gaps.
- Define reporting best practices and monitor marketing performance to inform strategic direction.
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