Director of Product Marketing, PLM
P
PTCB2B Enterprise Software
Remote, USAFull-TimeSenior
SalaryUSD 150000 - 187000 / year
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Job Details
- Experience
- 8+ years of experience
- Required Skills
- Cloud ComputingSaaS
Requirements
- 8+ years of experience in product marketing, solutions marketing, or GTM strategy within B2B enterprise software.
- Significant depth in PLM, engineering software, or adjacent manufacturing technology domains.
- Proven ability to develop strategic messaging and positioning that differentiates in competitive enterprise markets.
- Experience with portfolio-level and solution-level marketing.
- Track record of influencing without authority across complex organizations.
- Strong analytical skills with ability to synthesize market data, customer insights, and business metrics.
- Exceptional written, verbal, and visual communication skills.
- Bachelor’s degree in Marketing, Business, Engineering, or a related field.
- Deep PLM domain expertise including knowledge of technology, buyers, and industry workflows.
Responsibilities
- Develop differentiated messaging and positioning for key areas of PTC’s PLM portfolio.
- Collaborate with teammates to build cross-portfolio solution narratives connecting PLM to broader technology ecosystems.
- Drive GTM strategy and execution for PLM product launches, feature releases, and platform milestones.
- Partner with Growth Marketing and Demand Generation to develop campaign strategies.
- Conduct deep competitive analysis and market research to inform positioning.
- Serve as a key PLM market expert engaging with analysts, press, and industry influencers.
- Design and deliver high-impact sales enablement materials including battle cards and competitive comparisons.
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