Director, Brand Marketing
New
C
CeligoIntegration Platform (iPaaS)
Location: USFull-TimeDirector
Salary150,000 - 200,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Project ManagementFigmaWordPressSEMrushAhrefs
Requirements
- Bachelor's degree in business, marketing, or a related field.
- 7+ years of experience in brand marketing, content marketing, or creative leadership.
- Proven experience leading teams in a high-growth B2B environment.
- Strong understanding of marketing funnels, audience segmentation, and buyer journeys.
- Knowledge of technical SEO, including site architecture, crawlability, structured data, and Core Web Vitals.
- Understanding of AI-driven and generative search impacts on content discovery.
- Proficiency with design tools like Figma and CMS platforms such as WordPress.
- Experience with web analytics and content analytics platforms (e.g., SEMrush, Ahrefs, GA4, Google Search Console).
- Strong project management skills balancing strategy with hands-on execution.
- Bias toward action and shipping iterative work.
Responsibilities
- Own brand positioning and narrative across the website, content, and customer touchpoints.
- Define and track brand awareness metrics and report progress to leadership.
- Manage the website as a key growth driver, including technical SEO and experimental optimization.
- Develop strategy for AI-driven visibility and generative search engine optimization.
- Lead content strategy across blog, social, video, and email to drive inbound lead generation.
- Oversee creative execution for multi-channel campaigns and product launches.
- Mentor and lead a high-performing brand, content, and creative team.
- Collaborate cross-functionally to ensure messaging consistency throughout the buyer's journey.
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