Marketing Director - Revenue Enablement & Field Marketing
New
L
Lumin DigitalDigital Banking
Remote - United StatesFull-TimeDirector
Salary$155K - $175K; $155K – $175K • Offers Bonus
Apply NowOpens the employer's application page
Job Details
- Experience
- 7 years of progressive experience
- Required Skills
- Project ManagementHubSpotCRMData analytics
Requirements
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
- 7 years of progressive experience in B2B marketing, specifically with Account Based Marketing (ABM) experience.
- Proven track record of executing targeted ABM strategies, ideally in B2B SaaS, fintech, or financial services.
- Demonstrated experience managing cross-functional collaboration and influencing senior stakeholders.
- Expertise in modern marketing channels including digital, event marketing, direct mail, and targeted advertising.
- Exceptional analytical skills with the ability to translate performance data into strategic insights.
- Advanced hands-on experience with ABM tools, marketing automation, and CRM systems (HubSpot preferred).
- Strong organizational and project management capabilities.
Responsibilities
- Develop, implement, and optimize account-based efforts for the existing install base.
- Translate account audits and whitespace data into actionable conversation priorities for AEs.
- Collaborate with CX and product marketing teams to segment high-value accounts.
- Partner with AEs to develop bespoke account-specific content and outreach sequences.
- Work with product marketing to develop tailored content addressing account needs.
- Establish KPIs and report on campaign effectiveness to optimize ABX tactics.
- Ensure alignment between CX, marketing, and product teams on priorities and messaging.
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