Senior Director, Integrated Marketing
New
C
CohereEnterprise AI
Cohere is remote-friendlyFull-TimeDirector
Salary$245K - $365K; USA - California, New York and Washington: Base Salary $310K – $365K; USA - All Other States: Base Salary $245K – $290K; Canada: Base Salary CA$350K – CA$410K
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Job Details
- Experience
- 15-20+ years in B2B marketing, with at least 4–5 years leading multi-function marketing teams
- Required Skills
- Data AnalysisSalesforceHubSpot
Requirements
- 15-20+ years in B2B marketing.
- 4–5+ years leading multi-function marketing teams at a high-growth enterprise SaaS, cloud, data, or AI/ML company.
- Demonstrable track record of owning a pipeline number.
- Experience managing at least two of the following: demand gen/growth, product marketing, field/events, or partner marketing.
- Fluency in the modern B2B marketing stack (Marketo, HubSpot, Salesforce, ABM platforms).
- Experience marketing to technical buyers (engineering, data/ML, CIOs).
- Technical product marketing background (AI/ML, data infra, dev tools, or cloud strongly preferred).
- Strong cross-functional leadership skills with Sales, RevOps, Product, and Finance.
- Ability to operate comfortably between high-level strategy and tactical execution.
Responsibilities
- Build and execute the integrated marketing plan aligned with annual pipeline and revenue targets by segment and region.
- Manage the growth lead across paid media, SEO, lifecycle marketing, web conversion, and ABM.
- Manage the product marketing lead to oversee positioning, messaging, launches, and sales enablement.
- Manage the events and partnerships lead to coordinate co-marketing campaigns and field activity.
- Establish an operating cadence including pipeline reviews with Sales, QBRs, and quarterly planning with Finance and RevOps.
- Partner with analytics teams to oversee measurement, attribution, and forecasting.
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