Senior Director, Integrated Strategy & Storytelling
New
T
TinuitiDigital Marketing
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 7-10+ years
- Required Skills
- Data Analysis
Requirements
- 7-10+ years of digital strategy, communications planning, or brand strategy experience.
- Strong experience across both linear and digital channels, with depth in video, social, and integrated full-funnel planning.
- Proven track record of creating high-impact, concise presentation decks for C-suite and VP-level audiences.
- Intimate understanding of the creator economy and community building.
- Direct experience or deep familiarity with social commerce platforms (e.g., TikTok Shop, Instagram Shopping, YouTube) and modern commerce platforms like Amazon.
- Deep familiarity with planning, insight, and competitive research tools such as Kantar, SimilarWeb, Pathmatics, MRI, and eMarketer.
- Natural trend-forecasting ability with a focus on internet culture and digital subcultures.
- Ability to masterfully navigate and advise on the nuance between Owned, Earned, and Paid media channels.
- Beauty or CPG industry experience is a major plus.
Responsibilities
- Lead strategic planning across the large, complex e.l.f. Beauty account and act as a senior escalation point on planning quality and strategic choices.
- Take complex data, media plans, and creative concepts and distill them into punchy, clear, and unignorable strategic recommendations.
- Audit and elevate client deliverables to ensure clarity and brevity for executive stakeholders.
- Serve as a trusted strategic partner to client VPs and executives, delivering high-level perspectives on the beauty, consumer, and digital marketing landscape.
- Co-lead major new business and portfolio expansion pitches, shaping the strategic narrative and business case.
- Lead the adoption and integration of proprietary planning suites and internal tools into strategic work.
- Orchestrate cohesive communications plans that bridge the gap between brand moments and media execution.
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