Senior Demand Strategy Lead, Experiences
New
A
AirbnbTravel, Marketplace
This position is US - Remote Eligible.Full-TimeSenior
Salary$204,000 — $249,000 USD
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Job Details
- Experience
- 12+ years
- Required Skills
- Data AnalysisA/B testingCRM
Requirements
- 12+ years of experience in growth, lifecycle, CRM, email, or content marketing.
- Demonstrated experience in a consumer marketplace or travel context.
- Track record of owning channel or lifecycle strategy end-to-end and accountability for business outcomes.
- Experience setting strategy executed by cross-functional partners or small teams in a matrixed environment.
- Strong analytical skills with the ability to build measurement frameworks and interpret A/B tests.
- Proven experience building and scaling email/push automation programs.
- Strong editorial judgment to shape content and messaging.
- Clear written and verbal communication skills with experience presenting to leadership.
Responsibilities
- Define the end-to-end guest lifecycle strategy for Experiences, from first touch through repeat booking.
- Own the roadmap for email and push programs, including tripcycle, home-abandoner sequences, and transactional messaging.
- Set the strategy for the Experiences newsletter and owned content to drive demand and discovery.
- Build an editorial calendar and a content-to-conversion measurement approach.
- Define strategy and success criteria for the Experiences guest referral program.
- Partner with Growth Marketing, Engineering, and Product teams to translate strategy into shipped campaigns and automated workflows.
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