Senior Media Planner (B2B Strategy)
New
W
WpromoteDigital Marketing
Remote, United StatesFull-TimeSenior
Salary75,000 - 90,000 USD per year
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Job Details
- Experience
- 3-5 years of experience in paid media planning, paid media management, or digital strategy
- Required Skills
- Data AnalysisGoogle Workspace
Requirements
- 3-5 years of experience in paid media planning, management, or digital strategy.
- Multi-channel experience with Google Ads, LinkedIn Campaign Manager, Meta, or DV360.
- Demonstrated experience developing, optimizing, and reporting on full-funnel paid campaigns.
- Strong understanding of audience strategy and performance measurement.
- Experience partnering with analytics teams on tracking and reporting frameworks.
- Familiarity with attribution methodologies.
- Experience managing media vendors, including proposal evaluation and negotiation.
- Strong analytical and problem-solving skills with high attention to detail.
- Proficiency in Google Sheets, Docs, and Slides.
- Excellent written, verbal, and presentation communication skills.
- Strong organizational and project management abilities.
Responsibilities
- Build and steward paid media plans across Paid Search, Paid Social (LinkedIn, Meta), and Programmatic channels.
- Analyze performance data to guide cross-channel budget allocation from awareness through demand capture.
- Develop recommendations on media mix, audience targeting, creative strategy, and measurement frameworks.
- Conduct audience, competitive, and market research using industry tools.
- Partner with activation, creative, and analytics teams to ensure strategy-execution alignment.
- Monitor pacing and performance trends to identify risks and opportunities.
- Manage relationships with media vendors, including negotiating rates and evaluating new partners.
- Contribute to new business efforts, including RFP responses and prospect audits.
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