Senior Paid Media Strategist
R
RYNO Strategic SolutionsDigital Marketing
United StatesFull-TimeSenior
Salary$75,000 - $85,000
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Job Details
- Experience
- 3+ years
- Required Skills
- Data AnalysisMicrosoft ExcelA/B testing
Requirements
- 3+ years of experience in Paid Media, preferably in a fast-paced marketing agency.
- Expertise in Google Ads, Microsoft Ads, and Meta Ads.
- Hands-on experience with ad management tools and performance-driven campaigns.
- Experience in developing performance presentations and data analysis.
- Proficiency in A/B and multivariate testing.
- Strong proficiency in Microsoft Excel.
- Experience with AdPulse and Optmyzer (preferred).
- Strong attention to detail, organizational, and time management skills.
- Ability to manage multiple projects in a high-volume, fast-paced environment.
- Excellent communication skills for both internal and external stakeholders.
- Ability to work both independently and collaboratively.
Responsibilities
- Create, manage, and optimize paid media campaigns across Google, Bing, Meta, and other ad networks.
- Monitor campaign pacing to prevent under or over-delivery.
- Analyze performance data to develop and implement optimization strategies.
- Track, report, and communicate performance metrics and strategy changes to stakeholders.
- Conduct competitive client research and recommend landing page optimizations.
- Mentor junior team members and conduct team trainings.
- Collaborate with the Paid Media Manager to improve team processes and strategy.
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