Senior Paid Search Specialist
New
B
BarkleyOKRPDigital Marketing
Remote / Kansas City, MO / Chicago, IL / New York, NY / Denver, COFull-TimeSenior
Salary60,000 - 85,000 USD per year
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Job Details
- Experience
- 2+ years
- Required Skills
- Data AnalysisMicrosoft ExcelGoogle Sheets
Requirements
- 2+ years of hands-on experience in a fast-paced agency, media, or marketing environment managing paid search campaigns.
- Mastery of Google Ads and Bing Ads platforms.
- Proficiency in SEM reporting and third-party analytics tools like GA4 and Adobe.
- Experience managing data feeds and shopping campaigns.
- Mastery of Excel, Google Sheets, PowerPoint, Google Slides, Microsoft Word, and Google Docs.
- Certification in Google AdWords or the ability to obtain it.
- Strong analytical and creative problem-solving skills.
- Exceptional communication and storytelling ability to articulate complex data.
- Demonstrated ability to work collaboratively in a remote environment.
- Adaptability to evolving and ambiguous industry landscapes.
Responsibilities
- Manage paid search campaigns in Google, Bing, and proprietary Deep Search tools.
- Independently oversee budgets and targets to achieve or exceed client goals.
- Steward campaign structures and implement best practices for targeting, ads, and scheduling.
- Conduct keyword research and manage data feeds and shopping campaigns.
- Own regular and ad hoc client-facing reporting and translate data into performance insights.
- Lead strategic planning, testing roadmaps, and account management for client search strategies.
- Serve as the primary client point of contact for inquiries, performance updates, and professional communication.
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