Digital Marketing Specialist, Paid Search
New
J
JobgetherDigital Marketing
United StatesFull-TimeMiddle
Salary$55,000–$65,000 annually
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Job Details
- Experience
- 1–3 years
- Required Skills
- Google AnalyticsMicrosoft ExcelSEMrush
Requirements
- 1–3 years of experience in a similar digital marketing, paid search, performance marketing, or related role.
- Prior experience with programmatic advertising strategy and campaign management.
- Familiarity with Google Ads, Bing Ads, Google Analytics, Google Search Console, DV360, SEMrush, and comparable digital marketing platforms.
- Strong understanding of website analytics, conversion tracking, PPC performance, and core digital marketing metrics.
- Basic knowledge of SEO principles and practices.
- Strong analytical skills with the ability to interpret complex datasets and translate findings into clear, actionable recommendations.
- Excellent written and verbal communication skills.
- Strong organizational skills and the ability to manage competing priorities, projects, and deadlines.
- Exceptional attention to detail and a proactive, solutions-oriented approach.
- Comfortable using Excel and Microsoft Copilot for reporting, analysis, planning, and productivity.
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
- Previous agency experience is a plus.
Responsibilities
- Support the execution and day-to-day management of paid programmatic, paid search, and shopping campaigns across the North American market.
- Monitor PPC campaigns using platforms such as Google Ads, Bing Ads, DV360, and related advertising technologies.
- Manage shopping feeds, including inventory monitoring, updates, and coordination with platform teams.
- Brief digital assets including copy, imagery, video, and HTML graphics while ensuring alignment with brand guidelines.
- Coordinate day-to-day activities with external PPC agency partners, including asset delivery and optimization recommendations.
- Track and analyze campaign performance, website traffic, conversions, impressions, spend, and other relevant KPIs.
- Produce regular performance reports and communicate key insights, trends, and opportunities.
- Use tools such as Google Analytics, Google Search Console, SEMrush, Mixpanel, and Google Merchant Center to evaluate performance.
- Support A/B testing initiatives across ad copy, landing pages, and targeting strategies.
- Identify opportunities to optimize bids, keywords, placements, and campaign effectiveness.
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