Senior Channel Specialist - Paid Search
New
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Integrated Specialty CoveragesInsurtech / Insurance
Remote United StatesFull-TimeSenior
Salary$80,000 — $90,000 USD
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Job Details
- Experience
- 2–4 years
- Required Skills
- Google AnalyticsLooker
Requirements
- 2–4 years of hands-on performance marketing experience.
- Direct execution experience in paid search including Google Ads and Microsoft Ads.
- Experience with campaign builds, ad copy trafficking, and match type management.
- Familiarity with value-based bidding strategies (target ROAS, target CPA).
- Proficiency in Google Ads UI, SA360, Microsoft Ads UI, and Google Analytics 4.
- Understanding of UTM parameters, conversion tracking, and pixel-based attribution.
- Experience working with BI dashboards like Looker.
- Strong attention to detail and organizational skills.
- Ability to manage high task volume across multiple brands.
Responsibilities
- Execute day-to-day paid search campaign management across Google Ads and Microsoft Ads for active retail brands.
- Perform campaign builds, ad copy trafficking, bid adjustments, keyword maintenance, and quality score monitoring.
- Monitor paid search performance daily, flagging anomalies in CPL and conversion rates.
- Manage monthly affiliate vendor billing reconciliation and maintain budget tracking.
- Ensure UTM parameter governance, pixel tagging, and affiliate tracking integrity.
- Prepare weekly performance summaries, monthly channel reports, and competitive intelligence research.
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