Senior Paid Search Specialist
New
I
Inizio EvokePharmaceutical Advertising
N.AMERICAFull-TimeSenior
Salary67,000 - 90,000 USD per year
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Job Details
- Experience
- 2+ years
- Required Skills
- Google AnalyticsMicrosoft ExcelSEMrush
Requirements
- 2+ years of paid search experience.
- Hands-on proficiency in Google Ads and Microsoft Advertising.
- Working knowledge of SA360, Google Analytics, and SEM tools such as SEMrush or AdThena.
- Advanced Excel skills including pivot tables and lookups.
- Strong QA discipline, particularly within regulated environments.
- Familiarity with pharmaceutical advertising regulations and MLR review processes.
- Comfortable utilizing AI and automation tools for campaign management.
- Ability to manage daily trafficking and change requests within strict timelines.
- Experience activating paid social and programmatic campaigns is a plus.
Responsibilities
- Build and traffic paid search campaigns across Google Ads and Microsoft Advertising, covering account structure, keywords, ad copy, and tracking.
- Apply SEM best practices and pharmaceutical compliance standards to all campaign builds.
- Execute pre-launch QA using standard checklists for match types, budgets, bids, and regulatory requirements.
- Monitor daily pacing and performance, adjusting bids, budgets, and keywords to hit KPIs.
- Build and maintain recurring performance reports and pacing trackers using data from SA360 and analytics platforms.
- Collaborate with cross-functional teams including programmatic, social, and SEO to ensure media alignment.
- Support keyword research and creative routing through medical, legal, and regulatory review processes.
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